Privacy Policy

Arctic Spas Ltd
GDPR Customer Privacy Notice

USA & Canada

This Privacy Policy applies to the use of this website and all associated sites, online services, email communications, advertisements, computer servers and networks linked to this website.
We highly value your privacy and make this Privacy Policy easily available throughout our website to assist you in understanding the handling of information in the course of using this website. We may change, modify, add or remove portions of this Privacy Policy at any time. Your continued use of this website following the posting of changes will mean that you accept and agree to the changes.

Log Files and Cookies

This website utilizes industry standard analytics packages which gathers limited information on visitors to our website automatically, and stores this anonymous information in server log files. This information may include Internet Protocol (IP) addresses, browser type, basic IP information, including Internet service provider (ISP), referring and exit pages, operating system used, date/time stamps, and clickstream data. This information does not identify individual users; we use this information solely for the administration of this website, as well as for analysis of website usage and trends, and marketing purposes.
In some of our email messages, we use a “click-through URL” linked to content on this website. When users click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Additionally, cookies may be used to provide easier and faster access to website features such as logins and/or repeat visits. Cookies are very small text files that are stored on personal computers for reference purposes. Cookies help us help us better understand user behaviour, tells us which parts of our website people have visited, and help us measure the effectiveness of advertisements and web searches. We do not link the information we store in cookies to any personally identifiable information you have submitted while on our website.

How We Use Remarketing to Advertise

 Information We Collect and How We Use It
This website uses Google Ads’ free conversion tracking features on certain pages. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page.
Behavioural Remarketing
Arctic Spas® uses remarketing services to advertise on third-party websites to you after you visited certain pages on our website. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

How Google and Third-Party Vendors Show Your Ads Online

 Interest-Base Advertising
These cookies allow third parties to identify what you find popular, allowing a more personalized and relevant selection of advertisements to be displayed when you browse the internet. They normally won’t just be from us, but build an overall, but anonymous, picture of an individual’s preferences based on how they have browsed the internet, in order to deliver more relevant advertising. You may see interest-based advertising on third-party websites which use information collected about your browsing activity on this site.

How Google and Third-Party Vendors Use Cookies to Show Your Ads Online

Google Dynamic Remarketing
Our website uses Google Remarketing, as service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94042, USA (“Google”). This service uses cookies and similar technologies to display personalized advertising messages on websites that work with Google. Cookes and similar technology are also used to perform the analysis of website usage as a basis for the creation of interest-based advertisements. The data arising in this context can be transmitted by Google to a server in the USA for evaluation and stored there. In the event that personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield.
If you use a Google Account, depending on the setting in your Google Account, Google may link your Google web and App browsing history to your Google Account and use information from your Google Account to personalize ads. If you don’t want this association with your Google account, you’ll need to log out of Google before you access our contact pages.
As described above, you can configure your browser to reject cookies, or you can prevent the collection of data generated by the cookies and related to your use of this website and the processing of this data by Google by accessing the Google Advertising Settings and setting the personalization buttons to “off”. Alternatively, you can opt out of processing by visiting the TRUSTe website mentioned above or clicking the Google Opt-out button.
Please refer to Google’s Privacy Policy for more information on Dynamic Remarketing.

How Users Can Opt-Out of Google’s Cookies

We use Google Ads remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

Text Messages

In certain instances, we may allow you to elect to communicate with us by using text message, including in connection with scheduling a visit to one of our locations. By electing to receive text messages, you are expressly consenting to receiving text messages made using an automatic telephone dialing system from us or its service providers, and you also understand and agree that data rates and charges may apply and that you are solely responsible for all associated costs assessed by your telecommunication carrier or provider. Providing this consent is not a condition of receiving any goods or services from us. We will not share text message consent and phone numbers with our third parties.
You may opt out from receiving text message at any time by either replying STOP or END to a text you have from us. Please note that you may receive a confirmation text acknowledging you have unsubscribed. Please allow five (5) business days to process your request.
Blue Falls Manufacturing, also known as Arctic Spas, offers you the option to engage in SMS text conversations about your job application. By participating, you also understand that message frequency may vary depending on the status of your job application, and that message and data rates may apply. Please consult your carrier for further information on applicable rates and fees. Carriers are not liable for delayed or undelivered messages. Reply STOP to cancel and HELP for help.
By opting-in to receiving SMS text messages about your job application, you acknowledge and agree that your consent data, mobile number, and personal information will be collected and stored solely for the purpose of providing you with updates and information related to your job application. We are committed to protecting your privacy and shall not share or sell your consent data, mobile numbers, or personal information to third parties under any circumstances. SMS consent and phone numbers will never be shared or disclosed to anyone.

Links to Other Websites

This website may contain links to other sites that are not controlled in any way by us. Please be aware of this when you click on any such links; we are not responsible for the privacy practices and/or policies of any website other than our own. Consequently, we strongly suggest that you review the Privacy Policy of every website you visit, whether or not they are linked to by our own website.

Registration and Use of Personal Information

Registration is not required in order to use or access this website. However, this website may make forums, contact forms, refer a friend tools, blogs, message boards or similar features available to its users. You may be required to register for these features.
If you do register, and in the process provide us with personally identifiable information (“personal information”), rest assured that any such information you provide will not be shared with any third-party organization except with your express or implied consent.
We may collect the personal information we need for the purposes of providing services to our customers, including personal information needed to:
● Open and manage an account;
● Deliver requested products or services;
● Provide warranties for products and services;
● Follow up with customers regarding inquiries into products or services;
● Follow up with customers to determine satisfaction with products and services; and
● Meet regulatory requirements.
● We normally collect personal information directly from our customers. We may collect your information from other persons with your consent or as authorized by law. We use and disclose personal information only for the purposes for which the information was collected, except as authorized by law.
Please note that if you post comments or articles to any form, forum, blog or message board on this website, any personally identifiable information you provide in those comments or articles may be read, collated and used by anyone viewing them. As such, we are not responsible for personally identifiable information you may choose to volunteer through these channels.
We also provide visitors to our website the opportunity to opt-in to receive communications from us. In this case, we ask the visitor for their email address and name. These communications may include newsletters, product promotions and any other information that we feel may be pertinent to the visitor. You may opt out of receiving any, or all, of these communications through our Contact Us Page, or by clicking on the unsubscribe link in any email we send to you.
By making an inquiry for information about any of our products, goods, or services, you are consenting that we may share your personal information with our network of third-party product distributors, wholesalers, and other authorized sellers (“Dealers”) to provide you with the requested information and/or service.
Again, if you provide us with your email address and/or name for the purposes of receiving communications from us, this information will not be shared with any third-party organization except with your express or implied consent. However, by making a request, inquiry, complaint or otherwise soliciting our products, goods, or services in any way, we may refer your information to our network of Dealers who may then contact you in response on a one-time basis as permitted under Canada’s Anti-Spam Legislation.

Use of Non-Personal Information

We also may collect information and data that does not permit direct association with any specific individual (“non-personal information”). We may collect non-personal information and data such as your type of browser, type of computer operating system, or the referring URL that linked you to this website. We may collect, use, transfer, and disclose non-personal information for any purpose.
If we combine non-personal information with personally identifiable information, the combined information will be treated as personal information for as long as it remains combined.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer wish us to possess your information, you may request corrections, updating, or deletion of your information by emailing us through our Contact Us page. We may decline to process requests if we are required to retain your personal information by law or for a legitimate business purpose.


We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as reasonably possible.

Integrity, Retention, and Protection of Personal Information

We take precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
We render your personal information non-identifying, or destroy records containing personal information once the information is no longer needed.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our website.

Contact Details

If you have any questions or concerns regarding this Privacy Policy, or you wish to contact us just click here
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What this Notice covers

Arctic Spas Ltd are committed to protecting the privacy and security of your personal information.
This Privacy Notice describes how we collect and use personal information about you.
This notice does not form part of any agreement or contract and may be updated at any time.
We are a data controller for any personal information that you provide to us. This means that we are responsible for determining how information relating to you is used, stored and shared.

Categories of personal data we process

We will collect, store, and use the following categories of personal information about you:
● Your full name
● Your address
● Your contact details such as phone numbers and email addresses
● Your employment status, salary and homeowner status

Sources of personal data

We collect personal information relating to you directly from you.

Our lawful bases for processing your data

We will use your personal information in the following circumstances:
● Where we need to perform the contract, we have entered into with you
● Where it is necessary for our legitimate interests or those of a third party and your interests and fundamental rights do not override those interests
● To comply with relevant legislation and regulations

Our purposes for processing your data

● Performing the contract that we have entered in to with you by providing you with the products and services that you have ordered
● To provide you with a quote and the details of all available payment methods when you have shown an interest in our products and services
● To issue marketing material to you about the products and services we offer
● To process a finance application for you

Sensitive Personal Data

There may be instances where it is necessary for you to share information with us containing special categories of personal information or ‘sensitive personal data’. This relates to things such as details of medical conditions which you may need to share with us so we are able to meet your specific requirements when providing our goods and services.
Due to the sensitive nature of this information, we will only take it from you if you have given us your explicit consent and it is necessary for us to do so. We will also inform you of what we will do with this information and who we will share it with.

Use of Cookies

If you visit our website, we may use cookies where appropriate to gather information about your computer and your general interests to enable us to improve our website and target marketing appropriately.
Cookies are stored on your computer’s hard drive and cannot be used to identify you personally as they contain no personal information.

Who has access to your data

We may share your personal information with third parties where required by law, where it is necessary to administer the contract we have entered in to you with you, or where we have another legitimate interest in doing so.
Recipients of your data may include third-party service providers, other related business entities, a regulator, or to otherwise comply with the law.
If you choose to fund your purchase with us using one of the finance products we offer to our customers as a credit broker on behalf of lenders, we will share your data with the relevant lender so they are able to process your finance application.
Where we do so, we will require third parties to respect the security of your data and to treat it in accordance with the law.

Security of your data

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

How we decide how long to retain your data

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or contractual requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and any applicable legal or contractual requirements.

Your rights

You have the right to:
● Request access to, and a copy of, your personal information that we hold.
● Request correction of the personal information that we hold about you if you believe it is incomplete or inaccurate
● Request erasure of your personal information in specific circumstances, such as; if our processing of your personal information is based upon legitimate interests and you believe it is no longer necessary; or if you believe we have processed your personal data unlawfully or not for the purposes which it was intended.
● Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
● Request to restrict the processing of your personal information in specific circumstances, such as; you have requested that your personal information is corrected and want to restrict processing whilst we correct it; where you believe our processing is unlawful but do not want us to erase your personal information; where we no longer need to store your personal information but you require us to do so to enable you to exercise or defend a legal claim.
● Data Portability in particular circumstances meaning that you can request for your personal information to be securely moved, copied or transferred from our IT environment to another. This only applies if our lawful basis for processing your data is consent or performance of a contract, and we are processing your data by automated means.
● If you believe we have not complied with your rights, you can complain to the Information Commissioner by visiting their website

Automated decision-making & Profiling

We do not conduct any automated decision-making or profiling activities whilst processing your personal information.

Changes to this Privacy Notice

The Company reserves the right to update this privacy notice at any time. You can request the most up to date version from us at any time by contacting us on the contact details below.

Contacting us

Please do not hesitate to contact us regarding any matter relating to this Policy by Contacting Us
Unit 2 Hartlebury Trading Estate, Hartlebury, Worcs, DY10 4JB
Ph: +44 (0) 1299 250552
Fax: +44 (0) 1299 253833
Company Registration Number: 3974352
VAT : 753880894